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They’re just not that into you…how employees are falling out of love (and engagement) with employers
There’s much current talk about a shareholder spring, with senior executives such …
How does reward impact on the employer brand?
Headlines continue to focus on reward and remuneration and the disparity between the rich and the poor. ‘Fat cats’, the Occupy London and Wall Street movements and the recently coined ‘shareholder spring’ all demonstrate the strength of feeling around salaries …
Salary and vacancy survey benchmark for school leavers
TMP are investing heavily in the schools market place to support organisations in their recruitment and marketing strategies for this dynamic marketplace. In November 2011 TMP conducted a quantitative research piece into Years 11-13 and to support this research we are holding a series of in schools focus Groups during May in readiness for the AGR conference in July where Jayne Cullen, Business Director, Graduate Solutions, TMP will be presenting their findings. Jayne has been working with the Association of …
Mobile Internet and sausage fingers
A recent article in New Media Age (http://www.nma.co.uk) reported that according to Google, only 25% of its advertisers have mobile enabled sites. This is surprising …
AdWords for video
AdWords for video combines video advertising with the standard AdWords dashboard interface, where many Google advertisers already manage their online pay-per-click campaigns. This allows advertisers to treat video advertising campaigns in the same way they would text ads, making it much easier to run these slightly more complex campaigns. Video advertising may be particularly beneficial for advertisers who have already established a presence on the video sharing site, YouTube. AdWords for video works by allowing advertisers to purchase Google’s TrueView …
That was the past – what’s in the future?
So the ZX Spectrum turned 30 this week. An amazing little machine …
Lets not allow things to get in the way of breaking new ground
At TMP much of what we do for our clients is based …
Facebook’s latest figures eye watering
So in a release today, Facebook have announced some amazing figures, which show huge growth, but most importantly a massive community. They seem well on track to hit their Billion user target by August this year. So today, engaging on Facebook will put your business or brand in front of over 901 million active monthly visitors, or 500 million active daily users if you prefer thinking about daily viewership. Some other eye watering stats show 300 million photos are uploaded a …
Boris, boys and the footballing blues – what employers can learn when it comes to engagement and shared purpose
Sitting in front of the television as I was last week watching, with increasing resignation, my football team losing heavily in an FA Cup semi final, I was struck by the nature of engagement. What is it that creates certain …
Google Currents 1.1 arrives
Google has launched its latest version of social reader app, Google Currents …
Public and private sector employer branding comparisons
In the 2011 EBI Employer Branding Global Research report by Brett Minchington …
Double your clicks with sponsored ads even if you rank no.1 organically
New research has been carried out by Google into how paid ads work with the organic listings. It’s common for advertisers to believe that if …
Google unveils new over-optimisation penalty
It’s officially been announced by a Google spokesperson that the global search engine is currently working on a ranking penalty that will punish websites that …
Social advertising on the up
New research revealed by one of the major online marketing industry websites has confirmed that social ads receive more click throughs than their counterparts. These social ads, such as those which have been socially endorsed (i.e. those that have been …
Google’s new privacy policy
Google’s new privacy policy has recently been brought into effect, despite several governments and regulatory bodies suggesting that it goes against their domestic policies. One …
The Panda returns
Google has announced that there has been another Panda update, in addition to the 40 search updates which have taken place over the course of …
Look out there’s a hacker about
Something caught my eye yesterday; a person using a Nokia 3310 (see my special ‘spy’ pic) … I really don’t mean to be mean, but, …
Social media and the recruitment industry
A new social network report that has recently been released details the …
New Poll Reveals High Morale Among Public Sector Staff Despite Cutbacks
A new independent study has cast serious doubt on the commonly held view that public sector staff are suffering from low morale because of cutbacks. It shows that job satisfaction across all sectors, from senior local authority workers to roadsweepers, nurses and firefighters, is running at 75 per cent – surprisingly high at a time of change. The results are bound to be closely studied by local authorities across the UK, as well as by central government eager to see …
Pintrest revolutionises the job search once again
Just when you thought you had updated all of your social network …
Job search habits of Londoners
This infographic shows how Londoners are searching for new roles as well as some digital trends that are useful. It shows that there is a …
The importance of optimising landing pages to secure PPC ad conversions
When building and optimising a Pay-Per-Click campaign we mostly measure the success of the campaign on the number of clicks it receives. However, while this …
Smartphones outsold PCs in 2011. Considering our mobile candidates.
For the first time ever, smartphones outsold computers over the space of a year. And this isn’t a projection or forecast, this is based on …
Facebook hits 845m active users, Google+ hits 100m
‘In its papers, Facebook says it currently has 845 million users worldwide. It adds that it has 483 million users who check out Facebook every …
Tracking and reporting from “Street to Seat”
TMP are continually striving to deliver a greater level of statistical analysis …
Twitter takes a stance in freedom of speech
The movement started by Wael Ghonim thanks to the freedom of speech on facebook and twitter, became a catalyst for the start of the Egyptian …
TMP Hosts the 2012 Employer Branding World Series UK Summit
As part of our exclusive partnership with Employer Brand International (EBI), TMP Worldwide is proud to be hosting The 2012 Employer Branding World Series UK …
Most expensive groups of keywords on Google adwords
Search engine giant Google reaps a staggering 97% of its total revenue from advertising, which reached $33.3 billion over the last year. One company that supplies hosted software which automates the process of building and optimising both pay per click and search engine optimisation campaigns, Word Stream has recently carried out some in-depth research on various keyword categories with the intent of finding out which groups have the highest cost per clicks. The data was derived from a number of …
Employer branding – nothing stands still
Hard to think of two more contrasting organisations. Hard to think of two more contrasting brands. Hard to think about two more contrasting outcomes. Goldman …
Is someone worth following on Twitter?
http://twtrland.com This is good; it tells you if someone is worth following …
Communications spends increasingly moving to digital and direct
Marketing spend remained flat in the final quarter of 2011 as marketers worried about the state of the economy kept an eye on managing costs by shifting budgets to cheaper online and direct channels, according to a study by the …
Top consumer brands list released – but what of the employer brand value
Interbrand, a top consumer marketing agency, has released it’s 2011 brands of the year list. Coca-Cola tops the list, followed by IBM and Google. What would be interesting is to see how this brand value is communicated in the value …
Digital by Default roadshows
What’s next for digital resourcing? With the digital world changing all the time, there’s never been so much opportunity for consumers to engage with brands. …
Facebook expects to hit 1 billion users in August 2012
According to the Huffington Post, Facebook expects to reach over 1 billion users in August 2012. As part of the research, it shares that now …
Societal trends for recruiters in 2012
If 2011 showed us anything, it is that meteoric growth could not …
Search just got a whole lot more personal
Yesterday Google unveiled plans which will shake up the way it organises its organic listings once again. This time the search engine giant plans to integrate its latest social network, named Google plus into its search results. This outcome has since outraged social networking, micro blogging site Twitter spokesman after a tweet was publicly issued stating that ‘search was being warped by Google’. Google has revealed that its new venture, which they have named ‘Search plus your world’, will be …
Assessment Services, TMP Resourcing Solutions
Our business continues to invest in its people to ensure that as …
Aberdeen Talent Gap research presentation date set
TMP recently undertook a research project aimed at identifying and defining the talent gap being experienced in the Oil and Gas sector there. 18 major …
Is the world about to turn? Early 2012 is not the time for employer branding to catch a dose of complacency
Since the global economy began to lose the enthusiasm it briefly demonstrated in the first half of 2011, the prognosis, particularly in the light of an imploding Eurozone couldn’t, apparently, be more bleak. And given such an outlook, I wonder …
GCHQ Targets Code Breakers to Support National Cyber Security
Against the backdrop of the UK’s new Cyber Security Strategy, which was published 25 November 2011, GCHQ is working with resourcing specialist TMP Worldwide to communicate with the appropriately skilled people in the communities in which they spend their time. …
When the Postman Delivers Over the Astronaut
What’s the example of engagement most often called upon to illustrate the …
The Latest Irish Employment Monitor
The latest Irish Employment Monitor published by professional recruitment consultancy Morgan McKinley registered an increase of +11% in the number of new professional job opportunities …
Communicating Employer Brands with Digital in 2012
It’s clear 2012 will accelerate the changes observed in the communications landscape. Digital is becoming a center point of communications, with +50% growth in social, 4000%+ growth in mobile, and activation through personalization and intelligence. Amazon, eBay, LinkedIn and Facebook …
Work with Schools to Attract More Women to STEM Industries
Learning visits can provide that “Eurekamoment” for youngsters, say experts Engagement with schools, positive role-modelling and providing inspiration are key to attracting more women into …
No Surprise that Graduates are Avoiding the Public Sector but…
What is the long term implication? Recent research suggests that just 9% of 2011’s undergraduates would prefer to work in the public sector over the commercial or charity sectors. No great obvious surprise given some of the metrics coming out of the public sector. The latest ONS figures suggested that no less than 110,000 public sector jobs were lost between April and June this year. If that weren’t daunting enough, late June this year saw the Office for Budget Responsibility …